Yext Unveils Scout and Launches Webinar to Help Brands Stay Visible in AI & Local Search
In March Yext, the leading brand visibility platform, launched Yext Scout, an AI search and competitive intelligence agent designed to give brands visibility and actionable insights across both traditional and AI-driven search platforms.
Integrated within the Yext platform, Scout provides insights into visibility across traditional and AI search platforms, benchmarks performance against competitors, and delivers actionable recommendations.
Yext is set to explore the impact of AI on search behaviour and how Scout can empower brands and marketing professionals across EMEA at the webinar, Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms, on Wednesday, 24 September 2025 at 1PM BST / 2PM CEST.
Compete in AI and Local Search with Scout
AI-driven search platforms like ChatGPT, Google Gemini, Perplexity, and Grok now influence how consumers discover and engage with brands. In many cases, these platforms replace traditional search results with conversational, insight-driven answers. However, most brands need guidance to understand, measure, or optimise how they appear across these emerging channels.
Yext Scout bridges that gap by offering:
- Comprehensive visibility into your brand’s presence across both AI and traditional search at national to hyper-local levels, including sentiment insights.
- Competitive benchmarking, revealing how your brand measures up and why competitors perform better.
- Prioritized, actionable recommendations tailored to improve visibility, sentiment, and performance across listings, social content, reviews, and local pages.
- Seamless action directly in the Yext platform, enabling users to optimize listings, generate reviews, post updates, and fine-tune local pages at scale.
By integrating Scout, Yext gives brands the unique ability to see how they show up across AI and local search and take real-time action to improve visibility, sentiment, and performance in one platform.
Webinar: Get Ahead in AI Search in EMEA
Join Yext for the exclusive webinar, Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms, on Wednesday, 24 September 2025 at 1PM BST / 2PM CEST, to learn how Scout helps multi-location brands stay visible, discoverable and in control across both AI-driven and traditional search platforms.
Key takeaways:
- How AI is reshaping search behaviour across markets and what that means for your brand
- Where (and why) your local business is showing up in AI platforms like ChatGPT and Gemini
- How local competitors are earning visibility and how Scout uncovers those insights for you
- What actions you can take to improve presence, sentiment and performance – at scale
- Live Scout demo including vertical-specific use cases
Who should attend:
- Marketing leaders looking to stay ahead of shifting discovery trends
- Local SEO professionals and digital strategists
- Brand managers seeking actionable competitive intelligence
Secure your spot and ensure your brand remains at the forefront of AI-powered discovery.
About Yext
Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand’s digital presence into a competitive advantage. Thousands of leading brands rely on Yext to stay visible, stay ahead, and grow.
To learn more about Yext, visit Yext.com or follow Yext on LinkedIn and X.